… on your market niche - It’s absolutely vital for a small business to recognise and understand its niche, and stick to it. If you know where your strengths lie and your most attractive opportunity exists, focus on it rather than getting distracted by every opportunity that presents itself to you.

… on your best or ideal customers - Study your market very carefully to identify the characteristics of these ideal customers, and channel your marketing efforts to appeal specifically to them. You’ll not only end up selling more, but also selling more over the longer term.

… on what people want and make it easy for them to buy from you - Make sure you talk to and get lots of feedback from your customers and prospects so you can make the buying experience and the service you offer as attractive, convenient and enjoyable as possible.

… on your profits - Increased revenues and higher volumes are important, but only if they’re profitable. If you can identify the areas of business or specific markets that you are making the highest margins from, then this is where you should concentrate your business efforts on. If it’s profitable and it’s working for you, then work out how you can do more of it.

from Enterprise Quest